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AMANDA MOLINA

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Natural Fitness Premieres New Products at Natural Products Expo West and Launches Viral Campaign

Online Catalog: Natural Fitness | 2011

LOS ANGELES, CA: MARCH 2011 - Natural Fitness, Inc. has announced they will be attending the Natural Products Expo West convention in Anaheim this March, where they will reveal their new line of travel-friendly fitness products as well as kick-starting their "Do You Sweat Green" campaign. The Expo, designed specifically for organic and natural products, is the perfect fit for Natural Fitness' new product debut, as Natural Fitness is well-known for their eco-conscious approach when designing all their health and fitness products, down to the packaging.

"We are thrilled to be exhibiting at Expo West this year. We're rolling out a new line of yoga products and accessories that is perfect for travel. We are hoping people will 'green' their workouts wherever they are in the world" said Nicole Schumacher, EVP Marketing.

Among the products they will be showing, Natural Fitness will unveil their Yoga Mat Wrap & Towel, Travel Yoga Mat, and rECOconstructed Mat bags in both tote and regular bag sizes.

Natural Fitness will also be launching its "DO YOU SWEAT GREEN" campaign at the Expo. Attendees who stop by the booth are invited to participate in recording a video message and telling Natural Fitness how they "Sweat Green", meaning how they work out in green or eco-friendly ways, and get the chance to win prizes on the spot. The video messages will be uploaded to the Natural Fitness Facebook page (http://www.facebook.com/home.php#!/NaturalFitness), where the online community will also be invited to participate in sharing their sweat green tips and tricks, with chances to win giveaways as well.

Natural Fitness will be at Booth #4337.

Natural Fitness

A premium line of eco-friendly yoga and fitness equipment, Natural Fitness is helping people everywhere "Green" their workouts.  Fashioned from the best natural materials available including bamboo, natural rubber and hemp, the Natural Fitness line allows you to improve your health and spirituality while achieving a more environmental balance. In addition to the products being eco-friendly, Natural Fitness initiated their Zero Impact Program, which funds the planting of a tree for every product sold. To date, Natural Fitness has funded the planting over 212,000 trees. For more information, visit http://www.naturalfitnessinc.com/